The Art of Storytelling
Whoa. I know, right?! Capucha's so cool. Her vivid, uninhibited storytelling gives us chills. She is beyond-free, imaginative, bursting with creative spirit and captivating. We want to be like Capucha when we grow up.
Why is this relevant to you? Yeah, I can read your mind. And I'll give you an answer. It's simple: every single day we're telling stories. You don't just have to work in the advertising world, Mad Men-style to tell stories on a daily basis (although we do appreciate the hyperbole and passion in their delivery). For example - and to connect this in some way, shape, or form to Ethnotek - yesterday I was wearing my Raja Pack around and had the opportunity to tell a curious individual or two the story behind the bag, and further - the custom Peruvian THREAD on my bag. I also told a story today when the barista at the coffee shop asked me to tell her more about the 'move slowly' tattoo on my wrist. We are all telling stories daily. Some of us hourly. Or, minute-ly even.
At Ethnotek, we value the art of storytelling deeply. In fact, stories are the reason we do what we do. At the very core, we are telling the stories of our artisans - each textile tells a story...and this story creates a connection between people near and far. We see the bags we sell as functional storytelling vessels. And, as we mentioned in our Creating Connection post the other day, we experience sheer bliss when you share your stories with us. So, please, please, please share...we welcome you to participate in the art of storytelling with us on facebook.
Hope you enjoyed Capucha's story. As we head into the weekend, I'd challenge you to share your stories unabashedly. Harness that inner Capucha.
Thanks for hanging with us,
P.S. Hang with me as I go off on a mini-tangent. Seth Godin, marketing guru and on our top 5 lists of 'awesomely-super-smart dudes', speaks of storytelling often in his blog musings. His ode to storytelling is one of our favorite posts, but that is for another day. If you have time, read up.