----- Effective: May 23rd, 2018 -----
What Information do we collect?
When you visit ethnotek.com, certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device are collected. Additionally, as you browse ethnotek.com information about the individual web pages or products that you view, what websites or search terms referred you to ethnotek.com, and information about how you interact with our website is collected and referred to “Device Information”.
Device Information is collected using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through ethnotek.com, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers [processed through authorize.net and paypal.com] which are not stored in our systems), email address, and phone number. We refer to this information as “Order Information”.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect to fulfill any orders placed through ethnotek.com (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our ethnotek.com (for example, by generating analytics about how our customers browse and interact with ethnotek.com, and to assess the success of our marketing and advertising campaigns).
If you've opted into our mailing list through the forms provided on ethnotek.com or while completing your order, your information is used to:
- Provide transparency through storytelling, introducing you to our artisans, the design process, our production facilities and the people who make Ethnotek possible
- To give you updates on limited edition collections and products, new products and sales.
SHARING YOUR PERSONAL INFORMATION
We partner with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store.
Read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
We also use Google Analytics to help us understand how our customers use the Site.
Read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use Active Campaign to send out newsletters, providing you with the information you have requested, the products you have ordered or to keep you informed about product recalls, updates or promotions.
Read more about how Active Campaign uses your Personal Information here: https://www.activecampaign.com/privacy-policy/
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
GDPR (Global Data Protection Regulation)
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at email@example.com
Additionally, if you are a European resident please note that we are fully compliant with the GDPR (General Data Protection Regulation), which you can learn more about HERE.
If you would like to have your data removed from our newsletter, you can do so HERE.
If you would like to have your data 100% removed from our records, please send an email to firstname.lastname@example.org with your name and any email address you have used while making a purchase through ethnotek.com.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. *We do not store credit card details*
For more information about our privacy practices, or if you have questions, please contact our Privacy Compliance Officer by e‑mail at email@example.com.